FRACTAL

Nothing repeats itself in exactly the same way. And yet, everything follows a pattern.
This is the logic of fractals: forms that expand, transform, and reveal a hidden order within what appears chaotic.
 

For SIMORRA, designing means becoming interpreters of this natural language, narrators of a story already written by life itself. Fractal is therefore an invitation to recognize creativity as a translation of nature.

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For SIMORRA’s SS26 runway show at MBFW, I led the creative production of the show invitation and developed its graphic identity, applied consistently throughout the runway experience. I collaborated on the spatial design of the event, contributing to the overall visual narrative of the show. The project also involved the selection and coordination of photographers, followed by the curation and adaptation of the final imagery for both print and digital formats, ensuring a cohesive and refined visual language across all platforms.